Each year The Fragrance Foundation presents The FiFi Awards, considered the “Oscars” of the fragrance community, where the talents of the fragrance industry are awarded a coveted FiFi Award, in 27 different categories, to honor and recognize their fabulous scents. From the enticing packaging, the jewel-like bottles, the creative advertising to the very heart of the perfume, winning a FiFi Award is a symbol of excellence.

This year, The Fragrance Foundation has created the brand new “2011 Consumers’ Choice FiFi Awards” that rely 100% on consumer participation. The Foundation invites all fragrance-loving consumers to get in on the voting excitement and crown, via the online voting link, their most favorite fragrance for men and women. This consumer vote determines the winning “eau” that will be presented with the ultimate accolade bestowed in the fragrance world: a crystal FiFi statuette at the star-studded party, May 25, in New York City.

The FiFi online consumer vote begins midnight Monday, April 25, all the way through to midnight Thursday, May 12th

Follow this link to vote: http://fragrance.org/ballots2011consumer/login.php.